Touchpoint Chinese Creative Agency (NZ) is a leading cross-cultural creative marketing agency that has helped many companies and brands to grow their businesses in China and New Zealand.
The company was founded in 2013 by two friends who had a shared passion for Chinese culture, design and business. Their mission was to create a platform where they could combine their knowledge of both cultures with their expertise in marketing, branding, digital and design to help companies succeed in this increasingly global economy.
In 2019, after an extensive rebranding process, Touchpoint Chinese Creative Agency (NZ) – also known as Touchpoint CC – has been launched.
Today, Touchpoint CC has switched from a full service cross-cultural creative agency to one of branding and marketing engagements to both a Chinese audience in China and New Zealand.
I achieved a Master of Design from AUT and have over 21 years experience in multimedia and visual communication. In 2013 I started a cross-cultural design and marketing consultancy business, which helped me gain sound experience and connections in both New Zealand and China. I believe in connecting a brand’s core value to people who share the same values.
Watching TV (drama), photography, and trying out new tech.
China is my home country, but I also adore NZ. It is a place that encourages me to dream. I found out who I can be here!
Everyone supports each other. We believe we can succeed together - it’s like a family.
I graduated from AUT with a Master of Design. As a co-founder of Touchpoint I manage art direction, which has become a key component in helping to build the company’s design DNA.
Digital design and art. I also love travelling to all corners of the globe - the more mysterious and dangerous the better.
China: 5000 years of Ancient History / amazing opportunities / the country is always changing New Zealand: its natural beauty / its diversity, lifestyle, and adventure activities
Working with like-minded people who have the same goal - to provide a cross-cultural solution between Chinese and NZ businesses. My favourite quote says it all: 'if there's a mountain, we climb it. If there's a frontier, we cross it. If there's a challenge, we tame it. If there's an opportunity, we seize it.’
I graduated from the University of Auckland with a Bachelor of Planning degree and currently studying part-time towards a postgraduate diploma in Business Administration. I am passionate and experienced in cross-cultural marketing and campaign management.
My grandfather’s signature dish - braised pork belly with bamboo shoots
Reading, writing, watercolour painting, and cooking
I love China’s vast, dynamic and exciting lifestyle, but I also love NZ. It is my second home. It is beautiful, pure, relaxed, and welcoming.
What a great team, full of fun and vibrancy. Along with the family-like atmosphere, Touchpoint also gives me the space to grow.
I graduated with a Bachelor of Graphic design and Animation, have over 8 years working experience on design filed.
Singing, ACG, Lolita fashion
China: Family NZ: Friends
Our group is another family for me, which support me a lot in New Zealand. If we love, everything is possible.
I graduated with a Bachelor of Applied Management, before working my way up from an internship to full time employee for an experienced accounting firm. I also graduated with an accounting and auditing major in China.
Travel, Cooking, Watching TV
Delicious cuisine in China and nice local people in NZ.
The opportunity to join such a creative family. I can learn a lot in the field of marketing and design and open up my own horizons.