Our
Team

• Joyce Liu

  Co-founder
  Co-founder

  • About me

    I achieved a Master of Design from AUT and have over 21 years experience in multimedia and visual communication. In 2013 I started a cross-cultural design and marketing consultancy business, which helped me gain sound experience and connections in both New Zealand and China. I believe in connecting a brand’s core value to people who share the same values.

  • Fave Food

    Something spicy

  • Hobbies

    Watching TV (drama), photography, and trying out new tech.

  • What I love about China and NZ

    China is my home country, but I also adore NZ. It is a place that encourages me to dream. I found out who I can be here!

  • Why I like working at Touch Point

    Everyone supports each other. We believe we can succeed together - it’s like a family.

  • Wechat

• Cheney Chen

  Co-founder
  Co-founder

  • About me

    I graduated from AUT with a Master of Design. As a co-founder of Touchpoint I manage art direction, which has become a key component in helping to build the company’s design DNA.

  • Fave Food

    Seafood

  • Hobbies

    Digital design and art. I also love travelling to all corners of the globe - the more mysterious and dangerous the better.

  • What I love about China and NZ

    China: 5000 years of Ancient History / amazing opportunities / the country is always changing New Zealand: its natural beauty / its diversity, lifestyle, and adventure activities

  • Why I like working at Touch Point

    Working with like-minded people who have the same goal - to provide a cross-cultural solution between Chinese and NZ businesses. My favourite quote says it all: 'if there's a mountain, we climb it. If there's a frontier, we cross it. If there's a challenge, we tame it. If there's an opportunity, we seize it.’

  • Wechat

• Jenna Wu

  Account Director
  Account Director

  • About me

    I graduated from the University of Auckland with a Bachelor of Planning degree and currently studying part-time towards a postgraduate diploma in Business Administration. I am passionate and experienced in cross-cultural marketing and campaign management.

  • Fave Food

    My grandfather’s signature dish - braised pork belly with bamboo shoots

  • Hobbies

    Reading, writing, watercolour painting, and cooking

  • What I love about China and NZ

    I love China’s vast, dynamic and exciting lifestyle, but I also love NZ. It is my second home. It is beautiful, pure, relaxed, and welcoming.

  • Why I like working at Touch Point

    What a great team, full of fun and vibrancy. Along with the family-like atmosphere, Touchpoint also gives me the space to grow.

  • Wechat

• Sunny Sun

  Senior Designer
  Senior Designer

  • About me

    I graduated with a Bachelor of Graphic design and Animation, have over 8 years working experience on design filed.

  • Fave Food

    Sweets

  • Hobbies

    Singing, ACG, Lolita fashion

  • What I love about China and NZ

    China: Family NZ: Friends

  • Why I like working at Touch Point

    Our group is another family for me, which support me a lot in New Zealand. If we love, everything is possible.

  • Wechat

• Duoya Lu

  Content Operation Director
  Content Operation Director

  • About me

    I graduated from University with a Bachelor degree of Journaslism in China.I am super skilled in content marketing , copywriting and WeChat marketing.

  • Fave Food

    Noodles, Sushi

  • Hobbies

    Travel, reading, Yoga

  • What I love about China and NZ

    Yummy foods in China and cultural diversity in NZ.

  • Why I like working at Touch Point

    It’s a great opportunity to enrich my content marketing experience, meanwhile I could learn more about event marketing through my job.

  • Wechat

• Lizzie Li

  Senior Product Manager
  Senior Product Manager

  • About me

    I graduated from the University of Auckland with Master of International Business. Lizzie is the senior product manager at Touchpoint CC now. Before coming to New Zealand, she has 10 years of experience in China of the Internet product design, operation, and business development.

  • Fave Food

    Spicy food, Hot Pot

  • Hobbies

    Travel, Hiking, Photography

  • What I love about China and NZ

    Fast growing economy in China and chilled life in NZ

  • Why I like working at Touch Point

    I enjoy the creative and family-like culture in Touchpoint, and I can put what I have learnt into practice. Moreover, we work together to contribute to the society.

  • Wechat

• Faye He

  Accountant
  Accountant

  • About me

    I graduated with a Bachelor of Applied Management, before working my way up from an internship to full time employee for an experienced accounting firm. I also graduated with an accounting and auditing major in China.

  • Fave Food

    Pasta, Strawberries

  • Hobbies

    Travel, Cooking, Watching TV

  • What I love about China and NZ

    Delicious cuisine in China and nice local people in NZ.

  • Why I like working at Touch Point

    The opportunity to join such a creative family. I can learn a lot in the field of marketing and design and open up my own horizons.

  • Wechat