Touchpoint Chinese Creative Agency (NZ) – also known as Touchpoint CC – began life in 2019. Six years earlier its founders started a creative agency with a focus on customer experience and brand strategy for the Chinese and Kiwi market. They enjoyed great success and soon became New Zealand’s leading cross-cultural design agency.
Today, Touchpoint CC has switched from a full service cross-cultural creative agency to one of branding and marketing engagements to both an inbound and outbound Chinese audience.
Brand design and development. Glassons New Zealand. View full case study
I achieved a Master of Design from AUT and have over 21 years experience in multimedia and visual communication. In 2013 I started a cross-cultural design and marketing consultancy business, which helped me gain sound experience and connections in both New Zealand and China. I believe in connecting a brand’s core value to people who share the same values.
Something spicy
Watching TV (drama), photography, and trying out new tech.
China is my home country, but I also adore NZ. It is a place that encourages me to dream. I found out who I can be here!
Everyone supports each other. We believe we can succeed together - it’s like a family.
I graduated from AUT with a Master of Design. As a co-founder of Touchpoint I manage art direction, which has become a key component in helping to build the company’s design DNA.
Seafood
Digital design and art. I also love travelling to all corners of the globe - the more mysterious and dangerous the better.
China: 5000 years of Ancient History / amazing opportunities / the country is always changing New Zealand: its natural beauty / its diversity, lifestyle, and adventure activities
Working with like-minded people who have the same goal - to provide a cross-cultural solution between Chinese and NZ businesses. My favourite quote says it all: 'if there's a mountain, we climb it. If there's a frontier, we cross it. If there's a challenge, we tame it. If there's an opportunity, we seize it.’
I graduated from the University of Auckland with a Bachelor of Planning degree and currently studying part-time towards a postgraduate diploma in Business Administration. I am passionate and experienced in cross-cultural marketing and campaign management.
My grandfather’s signature dish - braised pork belly with bamboo shoots
Reading, writing, watercolour painting, and cooking
I love China’s vast, dynamic and exciting lifestyle, but I also love NZ. It is my second home. It is beautiful, pure, relaxed, and welcoming.
What a great team, full of fun and vibrancy. Along with the family-like atmosphere, Touchpoint also gives me the space to grow.
I graduated with a Bachelor of Graphic design and Animation, have over 8 years working experience on design filed.
Sweets
Singing, ACG, Lolita fashion
China: Family NZ: Friends
Our group is another family for me, which support me a lot in New Zealand. If we love, everything is possible.
I graduated from University with a Bachelor degree of Journaslism in China.I am super skilled in content marketing , copywriting and WeChat marketing.
Noodles, Sushi
Travel, reading, Yoga
Yummy foods in China and cultural diversity in NZ.
It’s a great opportunity to enrich my content marketing experience, meanwhile I could learn more about event marketing through my job.
I graduated from the University of Auckland with Master of International Business. Lizzie is the senior product manager at Touchpoint CC now. Before coming to New Zealand, she has 10 years of experience in China of the Internet product design, operation, and business development.
Spicy food, Hot Pot
Travel, Hiking, Photography
Fast growing economy in China and chilled life in NZ
I enjoy the creative and family-like culture in Touchpoint, and I can put what I have learnt into practice. Moreover, we work together to contribute to the society.
I graduated with a Bachelor of Applied Management, before working my way up from an internship to full time employee for an experienced accounting firm. I also graduated with an accounting and auditing major in China.
Pasta, Strawberries
Travel, Cooking, Watching TV
Delicious cuisine in China and nice local people in NZ.
The opportunity to join such a creative family. I can learn a lot in the field of marketing and design and open up my own horizons.