What we do
我们所做的

At Touchpoint we like nothing more than cracking an idea and watching it come to life.

Welcome
欢迎
Who we are
我们是谁

Can we help tell your brand’s unique story?

Touchpoint Chinese Creative Agency (NZ) – also known as Touchpoint CC – began life in 2019. Six years earlier its founders started a creative agency with a focus on customer experience and brand strategy for the Chinese and Kiwi market. They enjoyed great success and soon became New Zealand’s leading cross-cultural design agency.

Today, Touchpoint CC has switched from a full service cross-cultural creative agency to one of branding and marketing engagements to both an inbound and outbound Chinese audience.

Brand design and development. Glassons New Zealand. View full case study

Our team
我们的团队

Our
Team

  • Joyce Liu
    Co-founder
    Co-founder
    • About me

      I achieved a Master of Design from AUT and have over 21 years experience in multimedia and visual communication. In 2013 I started a cross-cultural design and marketing consultancy business, which helped me gain sound experience and connections in both New Zealand and China. I believe in connecting a brand’s core value to people who share the same values.

    • Fave Food

      Something spicy

    • Hobbies

      Watching TV (drama), photography, and trying out new tech.

    • What I love about China and NZ

      China is my home country, but I also adore NZ. It is a place that encourages me to dream. I found out who I can be here!

    • Why I like working at Touch Point

      Everyone supports each other. We believe we can succeed together - it’s like a family.

    • Wechat

  • Cheney Chen
    Co-founder
    Co-founder
    • About me

      I graduated from AUT with a Master of Design. As a co-founder of Touchpoint I manage art direction, which has become a key component in helping to build the company’s design DNA.

    • Fave Food

      Seafood

    • Hobbies

      Digital design and art. I also love travelling to all corners of the globe - the more mysterious and dangerous the better.

    • What I love about China and NZ

      China: 5000 years of Ancient History / amazing opportunities / the country is always changing New Zealand: its natural beauty / its diversity, lifestyle, and adventure activities

    • Why I like working at Touch Point

      Working with like-minded people who have the same goal - to provide a cross-cultural solution between Chinese and NZ businesses. My favourite quote says it all: 'if there's a mountain, we climb it. If there's a frontier, we cross it. If there's a challenge, we tame it. If there's an opportunity, we seize it.’

    • Wechat

  • Jenna Wu
    Account Director
    Account Director
    • About me

      I graduated from the University of Auckland with a Bachelor of Planning degree and currently studying part-time towards a postgraduate diploma in Business Administration. I am passionate and experienced in cross-cultural marketing and campaign management.

    • Fave Food

      My grandfather’s signature dish - braised pork belly with bamboo shoots

    • Hobbies

      Reading, writing, watercolour painting, and cooking

    • What I love about China and NZ

      I love China’s vast, dynamic and exciting lifestyle, but I also love NZ. It is my second home. It is beautiful, pure, relaxed, and welcoming.

    • Why I like working at Touch Point

      What a great team, full of fun and vibrancy. Along with the family-like atmosphere, Touchpoint also gives me the space to grow.

    • Wechat

  • Sunny Sun
    Senior Designer
    Senior Designer
    • About me

      I graduated with a Bachelor of Graphic design and Animation, have over 8 years working experience on design filed.

    • Fave Food

      Sweets

    • Hobbies

      Singing, ACG, Lolita fashion

    • What I love about China and NZ

      China: Family NZ: Friends

    • Why I like working at Touch Point

      Our group is another family for me, which support me a lot in New Zealand. If we love, everything is possible.

    • Wechat

  • Duoya Lu
    Content Operation Director
    Content Operation Director
    • About me

      I graduated from University with a Bachelor degree of Journaslism in China.I am super skilled in content marketing , copywriting and WeChat marketing.

    • Fave Food

      Noodles, Sushi

    • Hobbies

      Travel, reading, Yoga

    • What I love about China and NZ

      Yummy foods in China and cultural diversity in NZ.

    • Why I like working at Touch Point

      It’s a great opportunity to enrich my content marketing experience, meanwhile I could learn more about event marketing through my job.

    • Wechat

  • Lizzie Li
    Senior Product Manager
    Senior Product Manager
    • About me

      I graduated from the University of Auckland with Master of International Business. Lizzie is the senior product manager at Touchpoint CC now. Before coming to New Zealand, she has 10 years of experience in China of the Internet product design, operation, and business development.

    • Fave Food

      Spicy food, Hot Pot

    • Hobbies

      Travel, Hiking, Photography

    • What I love about China and NZ

      Fast growing economy in China and chilled life in NZ

    • Why I like working at Touch Point

      I enjoy the creative and family-like culture in Touchpoint, and I can put what I have learnt into practice. Moreover, we work together to contribute to the society.

    • Wechat

  • Faye He
    Accountant
    Accountant
    • About me

      I graduated with a Bachelor of Applied Management, before working my way up from an internship to full time employee for an experienced accounting firm. I also graduated with an accounting and auditing major in China.

    • Fave Food

      Pasta, Strawberries

    • Hobbies

      Travel, Cooking, Watching TV

    • What I love about China and NZ

      Delicious cuisine in China and nice local people in NZ.

    • Why I like working at Touch Point

      The opportunity to join such a creative family. I can learn a lot in the field of marketing and design and open up my own horizons.

    • Wechat

We’d love to work with you. Yes, you!