MeMax — Vodka as a spirit is fairly straightforward
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Client
MeMax
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Services
Branding Concept
Packaging
Marketing
The challenge we face
Vodka as a spirit is fairly straightforward: colorless, lower in flavor and mixer-friendly. Some people think it tastes like spicy, briny water.Inspired the taste of the spirit, we created a clear and minimalistic creative to reflect the texture. It’s plain yet sophisticated. It represents a way of life – a simple quotation on the packaging can strike a chord with the consumers who are looking for a simple yet exquisite lifestyle.
