An Integrated Branding Solution — Crafted in New Zealand, with the reach to China
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Client
Luxerose
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Services
Branding Concept
Packaging
Markeing
Offline Event Design and Management
The challenge we face
Luxerose is fast becoming the new go-to when it comes to parties and friends gatherings. Luxerose Auckland case has won a number of awards including the World Brand Design awards, and reported by a number of worldwide media including thedieline.com. Luxerose Goddess case has also been widely recognised, and entered the mass production. Its debut is expected at 2019 CIIE.
The cocktail and beverage category is a rapidly growing sector. To stand out a new brand needs to think a little differently and bring some innovation for a demanding consumer group that is always looking to discover new and unique flavours. It is extremely important to find the unique breakthrough point for Luxerose.People will pay for a product when they connect with its philosophy,Building bonds between the brand and the consumers.Make the consumer the brand advocators.
