What we do
我们所做的

At Touchpoint CC, we like nothing more than cracking an idea and watching it come to life.

Welcome
欢迎
Who we are
我们是谁

Can we help tell your brand’s unique story?

Touchpoint Chinese Creative Agency (NZ) is a leading cross-cultural creative marketing agency that has helped many companies and brands to grow their businesses in China and New Zealand.

The company was founded in 2013 by two friends who had a shared passion for Chinese culture, design and business. Their mission was to create a platform where they could combine their knowledge of both cultures with their expertise in marketing, branding, digital and design to help companies succeed in this increasingly global economy.

In 2019, after an extensive rebranding process, Touchpoint Chinese Creative Agency (NZ) – also known as Touchpoint CC – has been launched.

Today, Touchpoint CC has switched from a full service cross-cultural creative agency to one of branding and marketing engagements to both a Chinese audience in China and New Zealand.

 

 

 

 

 

 

 

 

 

 

Our team
我们的团队

Our
Team

  • Joyce Liu
    Co-founder
    Co-founder
    • About me

      I achieved a Master of Design from AUT and have over 21 years experience in multimedia and visual communication. In 2013 I started a cross-cultural design and marketing consultancy business, which helped me gain sound experience and connections in both New Zealand and China. I believe in connecting a brand’s core value to people who share the same values.

    • Fave Food

      Something spicy

    • Hobbies

      Watching TV (drama), photography, and trying out new tech.

    • What I love about China and NZ

      China is my home country, but I also adore NZ. It is a place that encourages me to dream. I found out who I can be here!

    • Why I like working at Touch Point

      Everyone supports each other. We believe we can succeed together - it’s like a family.

    • Wechat

  • Cheney Chen
    Co-founder
    Co-founder
    • About me

      I graduated from AUT with a Master of Design. As a co-founder of Touchpoint I manage art direction, which has become a key component in helping to build the company’s design DNA.

    • Fave Food

      Seafood

    • Hobbies

      Digital design and art. I also love travelling to all corners of the globe - the more mysterious and dangerous the better.

    • What I love about China and NZ

      China: 5000 years of Ancient History / amazing opportunities / the country is always changing New Zealand: its natural beauty / its diversity, lifestyle, and adventure activities

    • Why I like working at Touch Point

      Working with like-minded people who have the same goal - to provide a cross-cultural solution between Chinese and NZ businesses. My favourite quote says it all: 'if there's a mountain, we climb it. If there's a frontier, we cross it. If there's a challenge, we tame it. If there's an opportunity, we seize it.’

    • Wechat

  • Jenna Wu
    Account Director
    Account Director
    • About me

      I graduated from the University of Auckland with a Bachelor of Planning degree and currently studying part-time towards a postgraduate diploma in Business Administration. I am passionate and experienced in cross-cultural marketing and campaign management.

    • Fave Food

      My grandfather’s signature dish - braised pork belly with bamboo shoots

    • Hobbies

      Reading, writing, watercolour painting, and cooking

    • What I love about China and NZ

      I love China’s vast, dynamic and exciting lifestyle, but I also love NZ. It is my second home. It is beautiful, pure, relaxed, and welcoming.

    • Why I like working at Touch Point

      What a great team, full of fun and vibrancy. Along with the family-like atmosphere, Touchpoint also gives me the space to grow.

    • Wechat

  • Sunny Sun
    Senior Designer
    Senior Designer
    • About me

      I graduated with a Bachelor of Graphic design and Animation, have over 8 years working experience on design filed.

    • Fave Food

      Sweets

    • Hobbies

      Singing, ACG, Lolita fashion

    • What I love about China and NZ

      China: Family NZ: Friends

    • Why I like working at Touch Point

      Our group is another family for me, which support me a lot in New Zealand. If we love, everything is possible.

    • Wechat

  • Faye He
    Accountant
    Accountant
    • About me

      I graduated with a Bachelor of Applied Management, before working my way up from an internship to full time employee for an experienced accounting firm. I also graduated with an accounting and auditing major in China.

    • Fave Food

      Pasta, Strawberries

    • Hobbies

      Travel, Cooking, Watching TV

    • What I love about China and NZ

      Delicious cuisine in China and nice local people in NZ.

    • Why I like working at Touch Point

      The opportunity to join such a creative family. I can learn a lot in the field of marketing and design and open up my own horizons.

    • Wechat

 

 

 

 

 

 

We’d love to work with you. Yes, you!