Touchpoint Chinese Creative Agency (NZ) - also known as Touchpoint CC - began life in 2019. Six years earlier its founders started a creative agency with a focus on customer experience and brand strategy for the Chinese and Kiwi market. They enjoyed great success and soon became New Zealand’s leading cross-cultural design agency.
Today, Touchpoint CC has switched from a full service cross-cultural creative agency to one of branding and marketing engagements to both an inbound and outbound Chinese audience.
I achieved a Master of Design from AUT and have over 21 years experience in multimedia and visual communication. In 2013 I started a cross-cultural design and marketing consultancy business, which helped me gain sound experience and connections in both New Zealand and China. I believe in connecting a brand’s core value to people who share the same values.
Watching TV (drama), photography, and trying out new tech.
China is my home country, but I also adore NZ. It is a place that encourages me to dream. I found out who I can be here!
Everyone supports each other. We believe we can succeed together - it’s like a family.
I graduated from AUT with a Master of Design. As a co-founder of Touchpoint I manage art direction, which has become a key component in helping to build the company’s design DNA.
Digital design and art. I also love travelling to all corners of the globe - the more mysterious and dangerous the better.
China: 5000 years of Ancient History / amazing opportunities / the country is always changing New Zealand: its natural beauty / its diversity, lifestyle, and adventure activities
Working with like-minded people who have the same goal - to provide a cross-cultural solution between Chinese and NZ businesses. My favourite quote says it all: 'if there's a mountain, we climb it. If there's a frontier, we cross it. If there's a challenge, we tame it. If there's an opportunity, we seize it.’
I graduated from the University of Auckland with a Bachelor of Planning degree and currently studying part-time towards a postgraduate diploma in Business Administration. I am passionate and experienced in cross-cultural marketing and campaign management.
My grandfather’s signature dish - braised pork belly with bamboo shoots.
Reading, writing, watercolour painting, and cooking.
I love China’s vast, dynamic and exciting lifestyle, but I also love NZ. It is my second home. It is beautiful, pure, relaxed, and welcoming.
What a great team, full of fun and vibrancy. Along with the family-like atmosphere, Touchpoint also gives me the space to grow.
I graduated from AUT with a Bachelor of Design in Digital Design. I also have a background in Product Design and Architecture.
Leather crafting and needle felting.
The food in my hometown Chongqing’s and the beaches on the island of Hainan, the sea air of which reminds me of Auckland.
The energy of our team. We stand by each other!