What we do
我們是誰

At Touchpoint we like nothing more than cracking an idea and watching it come to life.

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歡迎
Who we are
我们是谁

Can we help tell your brand’s unique story?

Touchpoint Chinese Creative Agency (NZ) - also known as Touchpoint CC - began life in 2019. Six years earlier its founders started a creative agency with a focus on customer experience and brand strategy for the Chinese and Kiwi market. They enjoyed great success and soon became New Zealand’s leading cross-cultural design agency.

Today, Touchpoint CC has switched from a full service cross-cultural creative agency to one of branding and marketing engagements to both an inbound and outbound Chinese audience.

Our team
我们的团队

Our
Team

  • Joyce Liu
    Co-Founder
    Co-Founder
    • About me

      I achieved a Master of Design from AUT and have over 21 years experience in multimedia and visual communication. In 2013 I started a cross-cultural design and marketing consultancy business, which helped me gain sound experience and connections in both New Zealand and China. I believe in connecting a brand’s core value to people who share the same values.

    • Fave Food

      Something spicy!!

    • Hobbies

      Watching TV (drama), photography, and trying out new tech.

    • What I love about China and NZ

      China is my home country, but I also adore NZ. It is a place that encourages me to dream. I found out who I can be here!

    • Why I like working at Touch Point

      Everyone supports each other. We believe we can succeed together - it’s like a family.

    • Wechat
  • Cheney Chen
    Co-Founder
    Co-Founder
    • About me

      I graduated from AUT with a Master of Design. As a co-founder of Touchpoint I manage art direction, which has become a key component in helping to build the company’s design DNA.

    • Fave Food

      Seafood,

    • Hobbies

      Digital design and art. I also love travelling to all corners of the globe - the more mysterious and dangerous the better.

    • What I love about China and NZ

      China: 5000 years of Ancient History / amazing opportunities / the country is always changing New Zealand: its natural beauty / its diversity, lifestyle, and adventure activities

    • Why I like working at Touch Point

      Working with like-minded people who have the same goal - to provide a cross-cultural solution between Chinese and NZ businesses. My favourite quote says it all: 'if there's a mountain, we climb it. If there's a frontier, we cross it. If there's a challenge, we tame it. If there's an opportunity, we seize it.’

    • Wechat
  • Jenna Wu
    Account Director
    Account Director
    • About me

      I graduated from the University of Auckland with a Bachelor of Planning degree and currently studying part-time towards a postgraduate diploma in Business Administration. I am passionate and experienced in cross-cultural marketing and campaign management.

    • Fave Food

      My grandfather’s signature dish - braised pork belly with bamboo shoots.

    • Hobbies

      Reading, writing, watercolour painting, and cooking.

    • What I love about China and NZ

      I love China’s vast, dynamic and exciting lifestyle, but I also love NZ. It is my second home. It is beautiful, pure, relaxed, and welcoming.

    • Why I like working at Touch Point

      What a great team, full of fun and vibrancy. Along with the family-like atmosphere, Touchpoint also gives me the space to grow.

    • Wechat
  • Lydia Cheng
    Senior Designer
    Senior Designer
    • About me

      I graduated from AUT with a Bachelor of Design in Digital Design. I also have a background in Product Design and Architecture.

    • Fave Food

      Seafood

    • Hobbies

      Leather crafting and needle felting.

    • What I love about China and NZ

      The food in my hometown Chongqing’s and the beaches on the island of Hainan, the sea air of which reminds me of Auckland.

    • Why I like working at Touch Point

      The energy of our team. We stand by each other!

    • Wechat
We’d love to work with you. Yes, you!